MAP Strengthens Museums
In these times of institutional challenges it is good to know that there are viable programs that can help museums prioritize goals, plan for the future and recommend strategies for creating a strong institution that uses the best practices and standards of the museum field. The American Association of Museums (AAM), Museum Assessment Program (MAP) does just that and is available to all nonprofit museums that own and exhibit collections, are open on a regular basis and have at least one full time paid or volunteer staff member.
The MAP program combines self-study with the recommendations of an on-site surveyor who meets with and assists the staff, volunteers and board to create a report that evaluates the operations of the museum, documents institutional needs, and prioritizes goals. MAP staff and surveyors make recommendations and suggest resources that will aid in the implementation of standards and best practices identified in the report that will strengthen the institution.
The MAP report can be a great roadmap for institutional planning, it is a tool that is especially valuable in small institutions that don’t have professionally trained staff or are run by volunteers. Since it has a heavy self-study component which involves board, staff and volunteers, it is a program that in itself strengthens the institution and fosters an atmosphere of cooperation.
The Institute of Museum and Library Services (IMLS) in a cooperative agreement with the AAM provides funding to museums so that they can participate in the MAP review program. These grants are made on an annual basis, but for those who wish to apply outside of the annual cycle, there is a Flexible Participation program which allows museums to apply at any time but without the support of the IMLS funding. The cost is $3,000 plus all expenses to cover the MAP surveyor’s travel, lodging, administrative costs and a small honorarium.
The dates for the 2011 MAP application process have not yet been announced. To learn more about the MAP grant program and application process visit the IMLS website at www.imls.gov; or the AAM website at www.aam.org or call the MAP office of AAM at 202-289-9118.




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