Practical Matters of using Smart Phone Technology in Museums
Museums that use technology can provide new ways to attract younger audiences to interact with and learn from exhibits. One new method is by using bar code symbols that can be “read” by smart phones, after reading the code, the phone automatically connects to a website that contains information about the place where the symbol is placed. QR codes (Quick Response) are black and white bar codes that allow the visitor to scan the code with their phone and that in turn brings them to the museum website. QR codes are widely used in industry to mark and inventory objects. The drawback is that they cannot be easily changed, point only to one website, they are in black and white and cannot be custom designed.
Microsoft, however, has designed bar code symbols that can be custom designed to reflect the museum logo, brand or some other symbol that is chosen to represent the museum and can be designed in color or black and white. The tags are free and will allow the museum to connect its visitors to expand their experience.
Tags can be placed inside exhibit cases or on any vertical surface so that the phone can read it. Once the user reads the tag, the phone will connect with the web and bring it to the site where information on the exhibit or object can be read. The URL can be changed frequently to allow for updating of the information in the exhibition or it may even point to other sites on the web where additional information can be found. Tracking the use of the tags is also available allowing the museum to determine which tags are being utilized. This is an excellent way to bring more information to the user.
The use of smart phones is growing, the AP or application access information is displayed by the Tag allowing those unfamiliar with Tags to upload the AP on the spot and begin “touring” the information the museum is providing. This is a good way to connect with younger audiences who are very tech savvy and who rely on their phones to keep them informed.
More information can be found in the Microsoft Implementation Guide found here: http://tinyurl.com/2fhyrpk
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