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	<title>Practical Matters for Small Museums</title>
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		<title>Blogging for Small Museums-An Introduction</title>
		<link>http://practicalmattersformuseums.com/2011/08/blogging-for-small-museums-an-introduction/</link>
		<comments>http://practicalmattersformuseums.com/2011/08/blogging-for-small-museums-an-introduction/#comments</comments>
		<pubDate>Sat, 27 Aug 2011 23:42:34 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=259</guid>
		<description><![CDATA[Guest Blog by Heather Widener, the Virginia Association of Museums Why Should a Museum Start a Blog? The answer to this question will be different for different types and sizes of museums, but for all museums, realize that a blog can be a way to amplify and add interest to the “message” you want to [...]]]></description>
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<div>Guest Blog by Heather Widener, the Virginia Association of Museums</div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">Why Should a Museum Start a Blog?</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>The answer to<br />
this question will be different for different types and sizes of museums, but<br />
for all museums, realize that a blog can be a way to amplify and add interest<br />
to the “message” you want to send to your audience. It’s also a great way to<br />
build that audience by helping a museum link with people who are interested in<br />
the topics that they are blogging about. For example, a blog written by a<br />
curator of an old train depot museum may be indexed according to the topic<br />
“steam trains” and end up catching the eye of someone passionate about old<br />
trains. Also, it’s a great way to have content on the web that is changing –<br />
more quickly than your museum website will likely change, but less<br />
minute-to-minute than Facebook or Twitter (automatic ‘feeds’ can be set up so<br />
that when a new blog is posted, it will appear on your museum’s Facebook wall<br />
(and similarly, Facebook posts can be ‘fed’ to Twitter)). There are myriad<br />
approaches to a blog. There are museum blogs, such as this one from Wilton<br />
House Museum in Richmond </span></span><a href="http://foundinthecollection.blogspot.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://foundinthecollection.blogspot.com</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
), which focus on collections. Others focus on events and are a tool for<br />
outreach and marketing. Still others are more programming-related. </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>Regardless of your<br />
blog’s focus (and it should have a defined focus), a blog allows you to lend a<br />
personal aspect to the museum’s online presence. Your museum website likely<br />
does not have a ‘personal face’ –a blog can give you that. A great example of<br />
this is the blog for the Edith Bolling Wilson Birthplace Foundation and Museum<br />
in Wytheville, VA (</span></span><a href="http://edithbollingwilson.org/?p=1485"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://edithbollingwilson.org/?p=1485</span></a><span style="font-family: Times New Roman; font-size: small;"><br />
). Leslie King, former director at the museum, did a wonderful job lending a<br />
conversational voice to the topics of her museum’s blog, and making it “fun” to<br />
visit. For example, when the museum began a twitter account, they called it the<br />
Cyber Canary (based upon some history related to Edith Bolling Wilson), and<br />
held a “contest” to come up with an appropriate name for the museum’s “canary”<br />
(they chose Cecil). Read the post here, and you’ll see what I mean: </span><a href="http://edithbollingwilson.org/?page_id=1026"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://edithbollingwilson.org/?page_id=1026</span></a><span style="font-family: Times New Roman; font-size: small;"><br />
. Developing a purpose and voice for your museum blog should be first and<br />
foremost as you plan its development. A blog with no consistent purpose or<br />
voice will flounder. Because Virginia Association of Museums is such a diverse association<br />
that represents museum professionals doing a wide variety of jobs in many<br />
different types and sizes of museums, we found this area challenging. So, we<br />
focused our blog’s purpose around “Perspectives from the Field” (the tagline in<br />
the blog header &#8211; </span><a href="http://vamuseums.blogspot.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://vamuseums.blogspot.com</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
). This allows us a great deal of leeway in the types of posts we share, and it<br />
invites participation – from professionals who may want to author a blog post<br />
as well as from readers who may want to comment and join the discussion. </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>Blog Content</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>Who is going to<br />
write for your blog? How often will posts appear? How will your organization<br />
plan out the blog posts as part of its greater communications plan? These are<br />
questions to consider prior to getting started as well. While you want your<br />
blog to develop its own “voice” (usually much more casual and conversational<br />
than, say a website page describing a program or a newsletter to members), it<br />
will become stale before too long if you don’t “mix it up a little” with guest bloggers,<br />
various perspectives, and just a little of the unexpected. Whatever you do,<br />
don’t develop a blog because it seems like “the next big thing” or because<br />
“everyone else has a blog.” Take stock of your overall communications plan,<br />
your organization’s mission, and your resources. So many professionals in<br />
museums today are over-extended as it is. If a blog is not a possibility for<br />
your museum at this time, or doesn’t fit with your organizational focus, then<br />
don’t start one, and don’t feel badly about it! If, however, you have an<br />
interesting collection and a curator who loves to discuss pieces in it, perhaps<br />
a great way to tell those artifacts’ stories would be through that person<br />
spearheading a collections focused blog. Or, perhaps your museum is focused on<br />
creating richer programming for families. A blog can not only alert people to<br />
upcoming events and exhibitions (and tell them a little more detail than a <span style="mso-spacerun: yes;"> </span></span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">website calendar or an email blast can), but they can extend<br />
programming by adding an online component. Perhaps you want to whet your<br />
audience’s whistle prior to an upcoming exhibition of new art – if you can post<br />
some images online and discuss them, or give some background about the artists,<br />
then your blog can be a great teaching tool as well as a PR tool. </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>Blog Platforms</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>This is a moving<br />
target. What I write about blog platforms in 2011 will likely be obsolete by<br />
2013. Blogger.com* (owned by Google) and WordPress.com are currently the most<br />
popular (this post is on WordPress). Blogger is more user-friendly for a<br />
novice, while WordPress offers a more ‘rich’ environment in which to add tools<br />
and “widgets” to your blog for the ultimate in customization. Nina Simon’s<br />
popular “Museum 2.0” blog (</span></span><a href="http://museumtwo.blogspot.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://museumtwo.blogspot.com</span></a><span style="font-family: Times New Roman; font-size: small;"><br />
) is on the Blogger platform, while The Virginia Historical Society’s blog is<br />
on WordPress (</span><a href="http://vahistorical.wordpress.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://vahistorical.wordpress.com/</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
). </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">Both of these platforms are highly functional and do not<br />
require an IT professional to create them (I have created both. I have an MAT<br />
in Elementary Education and – in addition to 8 years of teaching &amp; administration<br />
experience &#8211; 7 years of experience working in communications – I have no IT<br />
training or skills to speak of). A newer platform that is quickly becoming<br />
popular is Tumblr, which seems to lend itself more to shorter blog posts and<br />
photo blogs. </span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>*To confirm my<br />
‘moving target’ assertion, Google is planning on re-naming Blogger “Google<br />
Blogs” as part of its Google + “push” this summer. Indeed, by the time you read<br />
this, it may have happened. (Read an article about the changeover from<br />
Mashable: </span></span><a href="http://mashable.com/2011/07/05/google-bloggerpicasa-rebranding/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://mashable.com/2011/07/05/google-bloggerpicasa-rebranding/</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
)</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>10 Blogging Tips +<br />
1</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">1. Starting a blog is easy and free – the platforms I’ve<br />
already mentioned – Blogger, WordPress, and Tumblr, are all free and<br />
user-friendly.</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">2. Strive to post once a week. If this seems unlikely, think<br />
twice about starting a blog. </span></span></div>
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<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">3. Turnaround is fair play. If you want to establish<br />
readership in your blog, take some time to visit others’ blogs. Leave comments<br />
and participate. You can recommend your favorite blogs in your blog’s “blogroll.”<br />
(If you find a museum blog you like, check out their blogroll – you may find<br />
more blogs that interest you).</span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>4. Keep your posts<br />
short. No one wants to read your thesis on blogger. Focus on being clear and<br />
succinct – a good rule of thumb is 200 &#8211; 500 words per post.</span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">5. Blogging is not a sprint – it’s a marathon. You will not<br />
begin getting feedback immediately. Don’t get discouraged. Keep up your blog,<br />
and keep the content interesting and the voice engaging, and your blog will<br />
develop a readership.</span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">6. Encourage your readers to comment. Think about ending<br />
some of your posts with a question, giving an opinion and inviting reactions,<br />
or asking for advice.</span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">7. Remember that readers want information. It’s certainly<br />
not difficult to find information on the Web. But it is difficult to find it<br />
from a trusted, reliable source. Your museum likely has some expertise in a specific<br />
area that will be of interest to your readers and followers.</span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">8. Develop your own style. What keeps readers coming back is<br />
you—your voice, your style, your point of view and your clear, polished<br />
writing. Don’t be afraid to let your personality shine through. </span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">9. Have occasional guests. You DO want to develop a<br />
consistent “voice” on the blog, but guest bloggers and outside ‘experts’ offer<br />
fresh perspectives and may entice new audiences to your blog. Plus, it takes the<br />
burden off of the ‘default’ author. I try to schedule guest bloggers during<br />
weeks when I know I’ll be extremely busy putting together a newsmagazine, or<br />
when I’m going on vacation. </span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">10. Use visuals. It is easier than ever, with tools such as<br />
Google’s Picasa or Yahoo’s Flickr, and YouTube, to embed images and video into<br />
your blog. </span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">11. Keep it fun. You should be having a good time with your<br />
blog (if you’re not, ask yourself why you’re doing it). If you are having fun<br />
and your passion shines through, then people are going to enjoy reading it and<br />
will come back for more.</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span style="mso-spacerun: yes;"> </span>There are Good<br />
Ones Out There!</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">As stated by Nina Simon of the popular Museum 2.0 blog, “I<br />
believe that the museum blogosphere is still underdeveloped and there&#8217;s lots of<br />
room for people to share their inspiration, experience, and ideas.” Check out<br />
the rest of her post, where she outlines six museum-related blogs that show<br />
promise (December 2010: </span><a href="http://museumtwo.blogspot.com/2010/12/six-museum-related-blogs-you-mightnot.html"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://museumtwo.blogspot.com/2010/12/six-museum-related-blogs-you-mightnot.html</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
). </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">We did our own research and found successful and innovative<br />
museum-related blogs. Here are just a few:</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">Wilton House Museum’s Found in the Collection: </span><a href="http://foundinthecollection.blogspot.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://foundinthecollection.blogspot.com</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">Hermitage Museum and Gardens’ Hermitage Collection<br />
Connection: </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><a href="http://hermitagemuseum.wordpress.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://hermitagemuseum.wordpress.com</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
These are two innovative blogs that use the museum collections to give life to<br />
the blog posts. The blog posts reciprocate by giving life to objects, telling<br />
their stories, and discussing the overall story the museum has to tell in the<br />
process.</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">Library of Virginia: </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">Multiple Exposure: Catablog of the Prints and Photographs<br />
Collection at the Library of </span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">Virginia </span><a href="http://www.virginiamemory.com/blogs/multiple_exposure/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://www.virginiamemory.com/blogs/multiple_exposure/</span></a><span style="font-family: Times New Roman; font-size: small;"><br />
Out of the Box: Notes from the Archives at the Library of Virginia </span><a href="http://www.virginiamemory.com/blogs/out_of_the_box/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://www.virginiamemory.com/blogs/out_of_the_box/</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">The LVA has two blogs. They’ve used the first, their<br />
“Catablog,” to post prints and photographs from their collection. The second is<br />
similar to the Wilton House and Hermitage blogs in that it focuses on<br />
collections from the LVA archives. I think these collections-focused blogs are<br />
great because they not only enrich the experience of learning about the<br />
collection for visitors, but they extend the museum’s reach and ‘flavor’ well<br />
beyond their walls by hosting ‘conversations’ about their collections for a<br />
worldwide audience. </span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">Gari Melcher’s Home and Studio at Belmont: Special Events<br />
blog</span></span></div>
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<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><a href="http://belmontevents.umwblogs.org/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://belmontevents.umwblogs.org/</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
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<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
<div>
<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;">This is a smart marketing move, aimed at people who may want<br />
to rent facilities at Belmont for a special event such as a wedding. Chocked<br />
full of great pictures and stories, I’m sure it’s enticing for those looking<br />
for such a venue!</span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">Smithsonian’s National Postal Museum’s Pushing the Envelope:<br />
</span><a href="http://postalmuseumblog.si.edu/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://postalmuseumblog.si.edu/</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"> <span style="mso-spacerun: yes;"> </span>This is an interesting blog in that it<br />
highlights the history behind various stamp designs, and it shares the content<br />
of letters written at different times in history. It’s a smart move for this museum<br />
to have a blog, since they have a lot to offer the<br />
very-niche-but-also-very-passionate audience of stamp collectors around the<br />
world. </span></span></div>
<div><span style="font-family: Times New Roman; font-size: small;"> </span></div>
<p><span style="font-family: Times New Roman; font-size: small;"> </span></p>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">The Uncataloged Museum: </span><a href="http://uncatalogedmuseum.blogspot.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://uncatalogedmuseum.blogspot.com/</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
</span></span></div>
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<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">Museum 2.0: </span><a href="http://museumtwo.blogspot.com/"><span style="color: #0000ff; font-family: Times New Roman; font-size: small;">http://museumtwo.blogspot.com</span></a><span style="font-size: small;"><span style="font-family: Times New Roman;"><br />
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<div>
<div style="margin: 0in 0in 0pt;" class="MsoNormal"><span style="font-family: Times New Roman; font-size: small;">These are two great blogs to follow if you are interested in<br />
timely museum topics in general (in addition to the VAM blog at<br />
http://vamuseums.blogspot.com). They offer up interesting topics that museums<br />
across the country and world are grappling with. They are great resources for<br />
museum professionals.</span></div>
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		<title>Small Museum Network Gets Results</title>
		<link>http://practicalmattersformuseums.com/2011/04/small-museum-network-gets-results/</link>
		<comments>http://practicalmattersformuseums.com/2011/04/small-museum-network-gets-results/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 03:06:02 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=254</guid>
		<description><![CDATA[  The Eastern Shore of Virginia Museum Network was formed 2 years ago in this small rural community separated from mainland Virginia by the Chesapeake Bay. Comprised of 6 small museums and the public library, the network collaborates on a variety of projects. The latest is a brochure of the regions history during the Civil [...]]]></description>
			<content:encoded><![CDATA[<p>  The Eastern Shore of Virginia Museum Network was formed 2 years ago in this small rural community separated from mainland Virginia by the Chesapeake Bay. Comprised of 6 small museums and the public library, the network collaborates on a variety of projects. The latest is a brochure of the regions history during the Civil War to commemorate the Sesquicentennial. Each of the participating museums has a role to play in the production of the brochure and since each museum represents a different perspective-from house museum, railway museum, history museum and natural history museum there will be much to discuss in the brochure.</p>
<p>Funding for the brochure comes in the form of a small grant from the Virginia Foundation for the Humanities (VFH).<span id="more-254"></span> The VFH has also assisted in the organization of the Network by providing an organizational structure and a small stipend to provide lunch a the Network&#8217;s quarterly meetings. The meetings consist of sharing of calendars, discussion of needs, planning and socializing so that the partners learn each others strengths.</p>
<p>Collaborations such as found in this rural setting could be applied to many regions that have clusters of small museums. Exhibits, brochures, programs and collaborative school tours are all possible when working within a group structure. With the economic downturn in funding for small museums, networks are one way that museums can work together for their own survival. Sharing of other resources such as volunteers, curators, office supplies, promotional brochures and websites are attributes that make museum networks a viable alternative to going it alone.</p>
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		<slash:comments>100</slash:comments>
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		<title>Small Museum with a Big Footprint</title>
		<link>http://practicalmattersformuseums.com/2011/02/small-museum-with-a-big-footprint/</link>
		<comments>http://practicalmattersformuseums.com/2011/02/small-museum-with-a-big-footprint/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 23:24:27 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=248</guid>
		<description><![CDATA[     The Historic Crab Orchard Museum &#38; Pioneer Park in Tazewell, Virginia interprets the lives of the people who have inhabited the Appalachian region for thousands of years. There is an emphasis however on the early European settlers who moved west from the Tidewater region in the 18th &#38; 19th centuries. Run by a small [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://practicalmattersformuseums.com/wp-content/media/461-3-4.jpg"><img class="alignleft size-medium wp-image-249" title="Fiddling at the Historic Crab Orchard Museum" src="http://practicalmattersformuseums.com/wp-content/media/461-3-4-199x300.jpg" alt="" width="199" height="300" /></a><span style="font-size: small;">    The Historic Crab Orchard Museum &amp; Pioneer Park in Tazewell, Virginia interprets the lives of the people who have inhabited the Appalachian region for thousands of years. There is an emphasis however on the early European settlers who moved west from the Tidewater region in the 18<sup>th</sup> &amp; 19<sup>th</sup> centuries. Run by a small dedicated staff of 4 full time and 4 part time and nearly 300 volunteers, this is a great place to visit.</span></p>
<p><span style="font-size: small;">The museum has many interesting exhibits that tell the stories of the Native Americans and European settlers who turned the wilderness into a thriving but isolated community. The railroad, coal mining, military history and the cultural heritage of the region are featured. The barn gallery tells the story of agriculture and features the implements that helped the settlers turn the wilderness into land for farming.<span id="more-248"></span></span></p>
<p><span style="font-size: small;">In addition to the museum and its exhibits there are 15 log and/or stone structures that have been moved from various locations in the region surrounding Tazewell. The Major David Peery cabin is the earliest dating to 1802. The variety of these furnished and interpreted structures include a family dwelling, blacksmith shop, physician&#8217;s office, smokehouse and other agricultural buildings. Each of them adds interest to visitors who can imagine themselves as pioneers of this mountainous region.</span></p>
<p><span style="font-size: small;">Special events throughout the year serve as an attraction for visitors and help them to learn about the history and culture of this region. A visit to the Historic Crab Orchard Museum is a day well spent.</span></p>
<p><span style="font-size: small;">  </span></p>
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		<title>Small Museums: Stage Three Improving Collections Storage with a Larger Budget</title>
		<link>http://practicalmattersformuseums.com/2011/02/small-museums-stage-three-improving-collections-storage-with-a-larger-budget/</link>
		<comments>http://practicalmattersformuseums.com/2011/02/small-museums-stage-three-improving-collections-storage-with-a-larger-budget/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 15:20:10 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=242</guid>
		<description><![CDATA[  Six Simple Steps: Improve Your Collections Storage for a Few More Dollars or Donations!  Bigger Bucks – Now that you’ve done such a great job organizing your storage you can ask for donations! Show your board what you’ve accomplished and show them what you still need to protect those valuable collections. Ask for donations [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;"><strong>Six Simple Steps: Improve Your Collections Storage for a Few More Dollars or Donations!</strong></span></span></p>
<p> <span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Bigger Bucks – Now that you’ve done such a great job organizing your storage you can ask for donations! Show your board what you’ve accomplished and show them what you still need to protect those valuable collections. Ask for donations from members, local businesses or foundations to help fund these items. Use the photos you’ve taken to document your progress!</span></span></p>
<ul>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">If you have space to hang clothing, make padded hangers for each item, hang them on a clothing rack and cover it with a washed muslin dust cover; if not, pad clothing, textiles and dimensional items with acid-free tissue; wrap small items in acid-free tissue or washed muslin and box them; pad and roll large flat textiles with the decorative side out and wrap them in a washed muslin cover. </span></span> </li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">House books (especially those with damaged bindings) in adjustable acid-free book covers. </span></span> </li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Flatten maps, prints or other large documents and store them in a lockable metal flat file cabinet. <span id="more-242"></span></span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Purchase acid-free foil-back labels, and acid-free storage boxes for your objects.</span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Remove framed items from frames and store in flat file cabinets or reframe them using appropriate acid-free materials and preservation glass.</span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Add storage furniture, ideally plated or powder coated metal shelf units on wheels so they can be pushed together to save space; and lockable fire proof file cabinets.</span></span></li>
</ul>
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		<slash:comments>109</slash:comments>
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		<title>Small Museums: Stage Two-Improve Collections Storage for Just a Few Dollars!</title>
		<link>http://practicalmattersformuseums.com/2011/02/small-museums-stage-two-improve-collections-storage-for-just-a-few-dollars/</link>
		<comments>http://practicalmattersformuseums.com/2011/02/small-museums-stage-two-improve-collections-storage-for-just-a-few-dollars/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 02:51:00 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=234</guid>
		<description><![CDATA[  Six Simple Steps: Improve Your Collections Storage for Just a Few Dollars! A few dollars can help you make a big difference. Be sure to ask your local hardware store for donations or a discount on some of these items. Take photos of your progress! Purchase acid-free storage boxes, files, envelopes, etc. as needed, [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">Six Simple Steps: Improve Your Collections Storage for Just a Few Dollars!</span></span></h1>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">A few dollars can help you make a big difference. Be sure to ask your local hardware store for donations or a discount on some of these items. Take photos of your progress!</span></span></h1>
<ul>
<li>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">Purchase acid-free storage boxes, files, envelopes, etc. as needed, and test old paper-based storage materials with a pH pen to ensure they are still acid-free, replace them with new ones.</span></span></h1>
</li>
<li>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">Take a look inside your storage boxes. Are documents, file folders, books, objects, etc. leaning against one another or sliding down in the box and curling? Make acid-free rigid supports/spacers to put inside the boxes so that the contents stay upright and are fully supported. </span></span></h1>
</li>
<li>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">Line wood shelf units with a barrier of acid-free mat board or inert foam sheeting; use barrier materials of acid-free mat board or inert foam material as needed between objects.<span id="more-234"></span></span></span></h1>
</li>
</ul>
<p><img src="http://practicalmattersformuseums.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" border="0" alt="" width="1" height="1" align="bottom" /></p>
<ul>
<li>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">Add dust covers to your open shelf units by covering them with polyethylene sheeting, but leave openings for air exchanges.</span></span></h1>
</li>
<li>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">Begin an environmental monitoring program: purchase an inexpensive digital thermo-hygrometer (temperature and humidity measuring device) for your storage space; record temperature and humidity levels at approximately the same time each day; keep the records in a logbook. Make adjustments to the climate control system when problems with spiking humidity or temperature are identified.</span></span></h1>
</li>
<li>
<h1><span style="font-family: Times New Roman, serif;"><span style="font-size: small;">Monitor the area for pests; purchase inexpensive sticky traps and place them around your storage area where you can reach them beneath storage units, in dark corners and on window sills; inspect them each month, throw away the old traps and replace them with fresh ones; keep a record of your captures. Don’t know what you’ve caught? Ask a local naturalist or high school biology teacher to help you with identification. Have the area treated as needed if destructive pests are found.</span></span></h1>
</li>
<li> </li>
</ul>
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		<slash:comments>63</slash:comments>
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		<title>Small Museums: Improve Collections Storage at No Cost!</title>
		<link>http://practicalmattersformuseums.com/2011/02/small-museums-improve-collections-storage-at-no-cost/</link>
		<comments>http://practicalmattersformuseums.com/2011/02/small-museums-improve-collections-storage-at-no-cost/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 15:59:02 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=222</guid>
		<description><![CDATA[  Improving your collections storage doesn’t have to cost big bucks! You can make a big difference just by doing a little housecleaning and reorganizing. Follow these six simple steps. Take photos of your progress! Get Started: Designate a space just for collections storage! It should be a clean, dry space, preferably separate from other [...]]]></description>
			<content:encoded><![CDATA[<p> </p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Improving your collections storage doesn’t have to cost big bucks! You can make a big difference just by doing a little housecleaning and reorganizing. Follow these six simple steps. Take photos of your progress!</span></span></p>
<p><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Get Started:</span></span></p>
<ul>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Designate a space just for collections storage! It should be a clean, dry space, preferably separate from other activities, ideally one that can be locked. (If all you have is a small space that must be shared with other storage or activities, separate them as much and as clearly as possible.) </span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Remove any non-collection items (cleaning and exhibit supplies, sales items, office furniture and equipment, etc.) from the collections storage space and store them separately; remove and dispose of any inappropriate materials (broken equipment, cardboard boxes, paint cans, etc.)</span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Avoid using collections pieces such as original furniture for storage: remove any items inside them and store them in acid-free materials. <span id="more-222"></span></span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">House objects and boxes of similar size together, and organize them so they are easy to find and access and you can easily dust around them.</span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Create a designated “oversize space” on your shelves for large objects and containers to ensure all materials on the shelves are fully supported. Move any objects sitting directly on the floor onto shelves, low platforms or blocks to get them up off the floor; if that is not possible, place an inert moisture barrier (like polyethylene sheeting) underneath the pieces.</span></span></li>
<li><span style="font-family: Times New Roman, serif;"><span style="font-size: medium;">Darken your storage space completely by covering the windows and keeping the lights out when the space is not in use.</span></span></li>
</ul>
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		<slash:comments>62</slash:comments>
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		<title>Practical Matters of using Smart Phone Technology in Museums</title>
		<link>http://practicalmattersformuseums.com/2010/12/practical-matters-of-using-smart-phone-technology-in-museums/</link>
		<comments>http://practicalmattersformuseums.com/2010/12/practical-matters-of-using-smart-phone-technology-in-museums/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 15:47:00 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=216</guid>
		<description><![CDATA[  Museums that use technology can provide new ways to attract younger audiences to interact with and learn from exhibits. One new method is by using bar code symbols that can be “read” by smart phones, after reading the code, the phone automatically connects to a website that contains information about the place where the [...]]]></description>
			<content:encoded><![CDATA[<p>  Museums that use technology can provide new ways to attract younger audiences to interact with and learn from exhibits. One new method is by using bar code symbols that can be “read” by smart phones, after reading the code, the phone automatically connects to a website that contains information about the place where the symbol is placed. QR codes (Quick Response) are black and white bar codes that allow the visitor to scan the code with their phone and that in turn brings them to the museum website. QR codes are widely used in industry to mark and inventory objects. The drawback is that they cannot be easily changed, point only to one website, they are in black and white and cannot be custom designed.</p>
<p>Microsoft, however, has designed bar code symbols that can be custom designed to reflect the museum logo, brand or some other symbol that is chosen to represent the museum and can be designed in color or black and white. <span id="more-216"></span>The tags are free and will allow the museum to connect its visitors to expand their experience.</p>
<p>Tags can be placed inside exhibit cases or on any vertical surface so that the phone can read it. Once the user reads the tag, the phone will connect with the web and bring it to the site where information on the exhibit or object can be read. The URL can be changed frequently to allow for updating of the information in the exhibition or it may even point to other sites on the web where additional information can be found. Tracking the use of the tags is also available allowing the museum to determine which tags are being utilized. This is an excellent way to bring more information to the user.</p>
<p>The use of smart phones is growing, the AP or application access information is displayed by the Tag allowing those unfamiliar with Tags to upload the AP on the spot and begin “touring” the information the museum is providing. This is a good way to connect with younger audiences who are very tech savvy and who rely on their phones to keep them informed.</p>
<p>More information can be found in the Microsoft Implementation Guide found here:  <strong><a href="http://tinyurl.com/2fhyrpk">http://tinyurl.com/2fhyrpk</a></strong></p>
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		<slash:comments>79</slash:comments>
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		<title>SWOT Analysis Helps Small Museums Plan</title>
		<link>http://practicalmattersformuseums.com/2010/10/swot-analysis-helps-small-museums-plan/</link>
		<comments>http://practicalmattersformuseums.com/2010/10/swot-analysis-helps-small-museums-plan/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 18:08:31 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=213</guid>
		<description><![CDATA[Successful small museums use strategic planning as a tool to insure that the mission and program of the institution are up to date and meet the needs of the museums’ constituents in the current environment and into the future. An important aspect of strategic planning is performing a SWOT analysis. SWOT stands for strengths, weaknesses, [...]]]></description>
			<content:encoded><![CDATA[<p>Successful small museums use strategic planning as a tool to insure that the mission and program of the institution are up to date and meet the needs of the museums’ constituents in the current environment and into the future. An important aspect of strategic planning is performing a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. By examining each of these elements an organization can better understand where it stands and therefore can identify the strategies that will lead to success. Strengths and weaknesses focus on internal factors, while opportunities and threats focus on the external; using this information will allow for successful planning.</p>
<ul>
<li>Strengths may include the museums assets and collections, uniqueness, staff, membership, location, or community support.</li>
<li>Weaknesses may be seen as inadequate space to expand exhibitions, poor cash flow, too many objects in storage, too few visitors, unclear mission, inadequate staffing, lack of sustainable funding, inadequate security.</li>
<li>Opportunities may include focusing on marketing through social networking, websites and blogs; collaborating with other museums/community groups; revising mission; or offering focused programs to groups with a strong community presence.</li>
<li>Threats may include competition from other organizations; loss of public funding; drop in attendance by school groups; or public reliance on interactive entertainment.<span id="more-213"></span></li>
</ul>
<p>   By identifying the internal and external factors that affect the performance of the museum, the board and staff can then use this information to set institutional goals. The strategic initiatives that come out of the planning process become the roadmap the institution follows over a period of 3 to 5 years. The strategic plan provides a platform that influences all decision making and resource allocation.</p>
<p>   In review, the SWOT analysis is used to identify internal or external influences that affect the institution’s ability to follow its mission and helps the board and staff to formulate a strategic plan for future performance.</p>
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		<title>Small Museums Benefit by Attending AASLH Conference</title>
		<link>http://practicalmattersformuseums.com/2010/10/small-museums-benefit-by-attending-aaslh-conference/</link>
		<comments>http://practicalmattersformuseums.com/2010/10/small-museums-benefit-by-attending-aaslh-conference/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 23:44:28 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=204</guid>
		<description><![CDATA[&#8220;The annual meeting of the American Association for State &#38; Local History was held in Oklahoma City last week. The meeting was really very well organized for the 900+ museum staffers that attended. Because it was held in the West a special series of programming was offered for Native American museums. The keynote speaker was [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;The annual meeting of the American Association for State &amp; Local History was held in Oklahoma City last week. The meeting was really very well organized for the 900+ museum staffers that attended. Because it was held in the West a special series of programming was offered for Native American museums. The keynote speaker was NPR&#8217;s own Susan Stamburg who spoke of her long association with and appreciation of museums and the work they do. Gerard Baker, a Mandan-Hidatsa indian from North Dakota also made a keynote address. As the recently retired superintendent of the Mount Rushmore National Park, he spoke of his long association with the Park Service and his fight to include Native voices in the interpretation of our National Parks. Mr. Baker&#8217;s talk was the highlight of the &#8220;Tribal Track&#8221; presentations. </p>
<p>&#8220;All of the sessions that I attended were well organized and offered good information. I helped facilitate a session on &#8220;which history, whose history&#8221; which offered participants an opportunity to discuss what truths their visitors would like to know and whether they are the same as those that we offer in our interpretations. It was a lively and thoughtful discussion that helped participants think about what is important to their visitors. Following this same theme I attended a strategic planning session for small museums which uses survey and other forms of communication with audiences to help formulate the vision of the museum. And then attended a session on money vs mission which discussed staying true to one&#8217;s mission while developing new sources of funding.<span id="more-204"></span></p>
<p>&#8220;A session called &#8220;small museums, big impact&#8221; talked about using social media, school programming and high quality public programming to increase the exposure and to improve the community support for small museums. The General Tommy Franks Museum in Hobart, Oklahoma was used as an example as they have programming that extends far beyond the doors of their small town museum and have even built a travelling trailer that visits schools around the country to introduce school children to the concepts of leadership. </p>
<p>&#8220;I attended two other sessions that dealt with cyberspace, one talked about the use of cell phone technology to provide interpretive information to visitors via their cell phone and the other was on the usablity of web sites. Technology was talked about quite a bit among the participants and it is generally accepted that a web site is or should be a priority for all museums as the first line of introduction to one&#8217;s mission.</p>
<p>&#8220;As a graduate of the Seminar for Historical Administration, I attended a reception for graduates and those interested in participating in this 3 week intensive museum training program sponsored by AASLH, AAM, the National Park Service and others which is held at the Indiana Historical Society each fall. It&#8217;s new director, John Durel, was introduced and it was a great time for graduates to enthusiatically inform those interested in the program all of the merits of this &#8220;museum boot camp.&#8221; </p>
<p>&#8220;I have worked on the AASLH Mentor Committee for the last year, the program had faded away and our committee sought to revive the program which is so helpful, especially for those new to the field who need a &#8220;leg up.&#8221; The program was reintroduced at the meeting and information about it is available on the AASLH website (<a href="http://www.aaslh.org">www.aaslh.org</a>). </p>
<p>&#8220;There were programs to fit every need, but as you can see I tended to seek out those programs most important to small museums. I was impressed by their content and the fact that the presenters were small museum workers who are in the trenches every day producing quality programming and great interpretation with small staffs of both paid and unpaid workers. Next year the annual conference will be held in Richmond, Virginia, I would recommend attending for the quality of programming and also for the networking opportunities.</p>
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		<title>IRS To Revoke Tax Exempt Status of Some Small Museums-Relief Available</title>
		<link>http://practicalmattersformuseums.com/2010/09/irs-to-revoke-tax-exempt-status-of-some-small-museums-relief-available/</link>
		<comments>http://practicalmattersformuseums.com/2010/09/irs-to-revoke-tax-exempt-status-of-some-small-museums-relief-available/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 17:14:42 +0000</pubDate>
		<dc:creator>John H. Verrill</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://practicalmattersformuseums.com/?p=200</guid>
		<description><![CDATA[The IRS has announced that small tax exempt organizations that have failed to submit required tax forms will automatically have their tax exempt status revoked after October 15, 2010. The rules have changed as a result of the Pension Protection Act of 2006 which requires revocation of tax exempt status for those failing to file [...]]]></description>
			<content:encoded><![CDATA[<p>The IRS has announced that small tax exempt organizations that have failed to submit required tax forms will automatically have their tax exempt status revoked after October 15, 2010. The rules have changed as a result of the Pension Protection Act of 2006 which requires revocation of tax exempt status for those failing to file for 3 consecutive years. The IRS is providing one-time relief for such organizations that normally file form 990N or 99EZ. This limited relief program helps small organizations preserve their status, but does not excuse them from reporting; the organizations affected by the ruling are those with gross receipts of $25,000 or less (990N) and those with gross receipts of less than $100,000 and total assets of less than $250,000 (990EZ).  To comply with the relief program 990N filers must submit their forms online prior to October 15, 2010. More&#8230;<span id="more-200"></span></p>
<p>   Those eligible to file Form 990-EZ for all three years &#8211; can use a one-time voluntary compliance program (VCP) to come back into compliance. To participate an eligible organization must: File complete and accurate paper Forms 990-EZ and/or Forms 990 for its current and two prior tax periods by the extended due date of October 15, 2010; submit a signed checklist agreeing to the terms of the VCP; and mail a check for the correct compliance fee (ie fine). Go to the IRS website, <a href="http://www.irs.gov">www.irs.gov</a> for details.</p>
<p>   A quick perusal of the list of at-risk organizations in the mid-Atlantic states of Pennsylvania, New Jersey, Delaware, Maryland, North Carolina, Virginia and West Virginia found 114 museums and support groups who will automatically have their tax exempt status revoked after October 15, 2010. Many of these are small museums known to be in operation and it is hoped will get the word that they are at risk of losing their status and therefore ineligible to receive tax-deductible contributions.</p>
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		<slash:comments>178</slash:comments>
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